Advertising in the 1950s

Humorous images like this soapbox derby with little mishaps are very popular.

Colourful motifs are fun

Advertising in the 1950s

Fountain pens and pencils are joined by the ballpoint pen. The modern, practical writing instrument conquers the market and is intensively promoted.

Faber-Castell develops an ever growing range of writing and drawing instruments for school children.

After the bleak war years, the advertising motifs from the 1950s transport people into a colourful, perfect world with an established concept of roles.

The "Goldfaber" coloured pencil

The "Goldfaber" brand was created in 1935 by the company Johann Faber and transferred to Faber-Castell in 1942. It is widely spread and is also very popular abroad.

Further decades

Conquering the world market - international advertising

Advertising in the 1900s and 1910s

New approaches in advertising

Advertising in the 1920s and 1930s

New forms - new designs

Advertising in the 1960s

Photographic posters increasingly replace commercial art

Advertising in the 1970s and 1980s