Fountain pens and pencils are joined by the ballpoint pen. The modern, practical writing instrument conquers the market and is intensively promoted.
Faber-Castell develops an ever growing range of writing and drawing instruments for school children.
After the bleak war years, the advertising motifs from the 1950s transport people into a colourful, perfect world with an established concept of roles.
The "Goldfaber" coloured pencil
The "Goldfaber" brand was created in 1935 by the company Johann Faber and transferred to Faber-Castell in 1942. It is widely spread and is also very popular abroad.