Advertising in the 1970s and 1980s

Advertising discovers the youth market

Youngsters are discovered as a consumer market. Advertising addresses them and their world in a targeted way, using discos and stars to entice them to buy modern writing instruments - the internet is still completely unthought of at this time.

Further decades

Advertising in the 1900s and 1910s
Conquering the world market - international advertising
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Advertising in the 1920s and 1930s
New approaches in advertising
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Advertising in the 1950s
Cheerful advertising motifs entice people to buy
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Advertising in the 1960s
New forms - new designs
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