Faber-Castell’s “General Writing” field of competence complement the modern office or study in the form of functional writing implements for taking notes, sketching, and correcting texts. Besides function and attractive design, Faber-Castell also sees its benefits for the consumer: for example, the non-slip grip zone on the “GRIP 2001” pencils. This strategy of providing a “point of difference” has given the strategic strength in focussing on intelligent additional company a leading position in many markets.